About Chelsea

My journey with raw feeding began in 2010 when I adopted my first dog, Chip, who has never fared well on processed diets.

Nine years ago, the information available online regarding raw feeding was limited at best: feed 10% bone, 10% organ, and 80% meat. Rotate chicken, beef, pork, and fish. The diet seemed simple enough…until it wasn’t. Chip did no better on what was supposed to be the “ideal” diet; in fact, he did worse. What I didn’t realize at the time was that nutrition is more than meat, bones, and organs. Nutrition is an intricate science that deals with a dog’s individual needs for specific ingredients. Not just macronutrients like protein, fat, and carbohydrates, but nitty-gritty, micronutrients that many of us aren’t used to considering. When was the last time you went through your ingredients and thought, “I wonder how many milligrams of zinc this beef is providing”, or “where exactly is my dog’s vitamin E coming from”?

If you’re here, you’ve already realized that feeding processed foods isn’t ideal- maybe you’re already feeding your dog a homemade diet! But let’s take it a step further. Lets pair those fresh, whole foods with the science that allows us to ensure that your dog is being fed to the very best of your ability, every day.

Whether your style is raw, cooked, NRC-specific or PMR+, let me help you provide your best friend with the optimized, individualized diet that he or she deserves.

Canine nutrition is my passion, and I want your dog’s nutrition to be your passion. That’s why my mission is for every client to walk away not just with a solid recipe, but with more knowledge than they started with. As you feed your dog, I want you to feel empowered by understanding not just the what that goes into your recipes, but also the why.

I’m looking forward to working with you,

Chelsea McGinnis